How to increase blog traffic

 I am sure you have already acquainted with the term "blog".  You are agree with me that creating a blog  is as simple as A B C. Now, following questions may arise in your mind:

• What is the next step after creating blog?
• How do I show my contents to the maximum visitors?
• What are the steps to promote  blog?
• How to increase traffic or visitors ?

Yes, you want to drive traffic to your blog. Very natural. Your blog content may be attractive or you have designed your blog beautifully. However, if the people do not find your blog or your blog is unable to reach to the targeted people, the sole purpose of blogging will disappoint you.  Everyone has the expectation that the contents of the blog is viewed by the maximum people. So, how to promote the blog? How maximum traffic can be driven.  Let's discuss the factors and strategies to generate traffic:

1.Write quality contents

Content is the substructure or main part of your blog. Other issues are secondary or superstructure of blog.  A building cannot be built if the substructure is poor. Similarly, a great blog or site cannot be created without good content. If you have the skill to write great content you need not go to search engines, rather search engines will come forward to index your contents. Google always looking for great and original contents.

Gone the days when publishers used to write contents for search engines but not for the users. Now thousands of eyes are looking your contents.  If your blog is not resourceful and below standard your visitors simply discard it and you will be discouraged. In order to write good content you should keep in mind the following points:

• Original
• Resourceful
• Simple language
• To the point 

It is very easy to find out duplicate content and Google will not take much time to penalize a blog or site with duplicate contents. You may go through the tips and tricks of how to write a great content with appropriate key words.

 2. Update or refresh blog regularly and remove the obsolete posts:

 Google always prefer fresh contents. It does not matter how much costly your shirt is. Only regular cleaning will ensure you look smart. In the same way you should clean up your content regularly. 

I am telling my personal experience. The blog visiting is a old one. I could not get time to clean it due to my busy schedules. After cleaning some of the contents, organic traffic of this blog increased by several times.

So, have a close review of your old blog contents and clean it. Remove any irrelevant and obsolete contents. Publish more great contents keeping in view the latest trends.

3. Design and structure of your blog

Naming your blog is very important. Consider to use "Niche" keywords that reflects the subject matter of your blog. Name should be short and easy to remember. 

Don't forget to include meta description. Describe about your blog in few words  in such a way that Google can index and people can access your blog.  All contents should be closely linked so that visitors can move one page to another page easily. Make sure your blog structure is mobile friendly and visitors can read your blog through different media.  Confirm that your blog is loading faster. 

4. Link building

Link building means getting hyperlinks from other websites and blogs pointing to your blog. How many good quality websites or blogs with similar subject matters have referred your blog with hyperlinks play a vital role to determine how well your blog will appear in search result of Google. If your contents are unique and resourceful, other websites and blogs automatically will  give links for their users pointing to your blog.  However some link building techniques  can help you to increase the back links to boost blog traffic.

5. Google Search Console and Analytics

  Google search console and Google analytics are very important tools to measure the performance of your blog. Search Console helps you to index your page and provide absolute data of individual page. It indicates the mistakes and help you to remove it.

 

Google Analytics tool allows you to analysis the performance of your blog in depth. The in-depth analysis opens opportunity  to devise appropriate strategy. Reports and insights can help you to monitor the blog thoroughly.

Other Issues

1. Review and analysis the blog comments and reply
2. Be active in Social Media 
3. Include RSS feed.
4. Participate in Google Ads